British homeware brand Joseph Joseph has appointed XPO Logistics as its long-term logistics partner to support the next phase of its growth across the UK and international markets. Known for its innovative kitchenware and home organisation products, Joseph Joseph will now rely on XPO for end-to-end logistics services, including omnichannel fulfilment, warehousing, pre-retailing, and distribution.

Operations will be centred at XPO’s state-of-the-art e-fulfilment hub in Rugby, Warwickshire, a high-volume site built to handle complex supply chain demands. The partnership is designed to enhance flexibility and scalability across Joseph Joseph’s direct-to-consumer (D2C), business-to-business (B2B), retail, and e-commerce channels — ensuring faster, more efficient service across all customer touchpoints.

Sacha Vaughan, Chief Supply Chain Officer, Joseph Joseph said: “We’re delighted to be working with XPO Logistics as we evolve our global logistics strategy. The transition to XPO’s Rugby site has been seamless, and we’re now fully operational with a solution that gives us the flexibility and real-time visibility we need. Our shared commitment to being customer-centric means our customers have experienced no disruption, and that’s exactly what great logistics should deliver.”

Dan Myers, Managing Director – UK and Ireland, XPO Logistics, said: “Joseph Joseph is a globally respected brand, built on innovation, quality, and customer focus. Our shared values make this partnership a natural fit. Together, we are creating a fulfilment platform that delivers a seamless, high-performance experience for customers across every channel. Leveraging the strength of our team and our agile systems, we have delivered a robust and scalable solution designed to support long-term growth.”

XPO’s Rugby site integrates inbound, outbound, and value-added services under one roof, enabling agile and seamless operations. This new logistics strategy allows Joseph Joseph to stay focused on product innovation, while XPO supports its delivery promise with precision and sustainability.

The move also strengthens XPO Logistics’ position as a leading supply chain partner in Europe, known for delivering tailored, technology-driven solutions across multiple sectors.