Virgin Trains is set to challenge Eurostar’s long-standing dominance of the cross-Channel rail market with a bold new initiative dubbed Project Bullet. The ambitious plan aims to launch a high-speed rail service between the UK and mainland Europe by 2030.

Under Project Bullet, Virgin is developing a direct competitor to Eurostar, with efforts now underway to secure substantial private investment, commission a new fleet of high-speed trains, and navigate the complex regulatory landscape of international rail travel.

The new service is expected to leverage the Channel Tunnel and provide faster, more competitive travel options between major European cities and the UK.

Virgin’s return to rail comes with a renewed focus on innovation, customer experience, and competitive pricing, positioning Project Bullet as a major disruptor in the cross-border transport market.

More details on routes, train specifications, and partners are expected in the coming months as development accelerates.