GEODIS has established its Malsfeld facility in Germany as the central European distribution hub for Lovevery, a global early childhood development company specialising in educational toys, books and learning programmes.

The operation became Lovevery’s main European e-commerce logistics hub following the relocation of its distribution activities from Hamburg to Malsfeld in early 2025. At the site, GEODIS manages warehousing, inventory control, order fulfilment, pick-and-pack operations, international shipping preparation and returns.

The facility provides Lovevery with a scalable logistics platform to support its expansion across Europe, enabling the company to respond to seasonal fluctuations in demand and enter new markets. Real-time inventory management also improves stock visibility and helps optimise inventory levels.

The partnership between the two companies began in May 2024, when GEODIS took over management of Lovevery’s supply chain operations. Following the relocation of its European distribution activities to Malsfeld, Lovevery has extended its contract with the logistics provider.

By consolidating key logistics operations at a single location, the facility is designed to provide the flexibility and operational capacity needed to support Lovevery’s continued growth across European markets.

“GEODIS offers us logistics solutions in order to keep pace with that demand. The Malsfeld facility gives us the flexibility, reliability, and real-time visibility needed to stay focused on the families we serve. We’re excited to see Lovevery’s growth across the region continue with their support”, said Roderick Morris, Cofounder and President of Lovevery.

For Thomas Weiß, Director Strategic Accounts at GEODIS, it is an honor to support their rising demand across Europe. “Our collaboration initially began in the APAC region, where we currently have operations in New Zealand, Australia and Singapore. Lovevery has a unique business model focused on accompanying children through their first years of life. Our goal is to match that pace and act as a customer growth partner in Europe.”